
Adveq appoints new Asia head
Swiss fund-of-funds Adveq has promoted Viswanathan Parameswar to executive director and chosen him to head the firm's Asia program.
Parameswar - who will now be responsible for all of the company's investment activity in the region - joined Adveq in 2009 as part of the investment management team. He set up and headed its global secondaries platform and was actively involved in Adveq's investment activities across the US, Europe and Asia, particularly in emerging markets.
Before joining Adveq, Param was part of the financial advisory group at Deloitte. Prior to that he had started his private equity career at Société Générale Private Equity and then joined Rothschild in France.
"Param is an integral member of our investment management team; he gained valuable experience as head of our worldwide secondaries program," said Sven Lidén, CEO of Adveq, in a statement. "Now, as the Head of Adveq Asia, I am confident that his experience and his deep understanding of the Asian market will greatly benefit that program."
Last May, the fund-of-funds - which has offices in Zurich, Frankfurt, New York, Beijing, Shanghai and Hong Kong, as well as a representative office in Sydney - chose Ron Li its first China head in an effort to develop its private equity and real assets offering in the country.
Founded in 1997, Adveq has invested in over 400 private equity funds. It manages over $4 billion of assets for its clients who include institutional investors such as pension funds, insurance companies, family offices, university endowments and other financial institutions located in Europe, North America and the Asia-Pacific region. It made its first Asian investment in 1998.
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