L Catterton backs Indonesia's Social Bella

Indies Capital, Jungle Ventures, and East Ventures also participated. It brings total funds raised to date to more than $166 million, including a $58 million Series E round last year from Jungle, Temasek Holdings and its PE arm Pavilion Capital.

The deal follows an expansion of L Catterton’s Southeast Asia presence in February that saw Yock Siong “Song” Tee join as head of the Singapore office. Tee previously made late-stage growth and buyout investments in Southeast Asia for Affinity Equity Partners.

“The beauty and personal care category continues to see increasing penetration around the region with innovative players like Sociolla providing consumers with greater options, premium products, and improved accessibility both online and offline,” Tee said in a statement. “Sociolla's innovations have delighted both consumers and brand principals equally in this attractive category.”

Social Bella claims that Sociolla is the largest platform of its kind in Southeast Asia, as well as the leading specialty beauty omnichannel retailer and ecosystem in Indonesia. The platform, which attracted about 30 million users last financial year, facilitates e-commerce across a range of make-up and skincare products and offers a media porta called Beauty Journal that provides updates on brands and style trends.

The broader business includes sister platforms Soco and Lilla, a media and e-commerce service dedicated to mothers, as well as six brick-and-mortar stores and a recently agreed distribution partnership with local logistics player SDI.

Last year, Sociolla made its first overseas expansion into Vietnam, citing similar youth demographics. The plan for the latest round is to target generation Z and millennial consumers across both markets to fill a perceived rise in demand.

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• Topics
• Southeast Asia
• Expansion
• Consumer
• Indonesia
• TMT
• e-commerce
• L Catterton
• Jungle Ventures
• East Ventures