Mekong delivers golden return
As office workers clock off in Hanoi and Ho Chi Minh City, Vuvuzela outlets begin to fill up. It was supposed to be a Hooters-style casual dining chain – and the female staff dress accordingly – but Vuvuzela has morphed into a very local beer club. Big screen TVs show fashion shows instead of sports; discounts are offered to groups who buy 100 glasses of beer; and as the night wears on DJs take up residency and the whole place turns into a disco.
"Vuvuzela has democratized the bar scene," says Chad Ovel, a partner at Mekong Capital, which invested in Vuvuzela's parent company, Golden Gate, in 2008. "It is astonishing to see the number of office...
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