GrabTaxi's scale proposition
Two tears ago, Anthony tan was pitching taxi fleets in Kuala Lumpur. His idea for a mobile phone app that could be used to make taxi bookings came runner-up in Harvard Business School's (HBS) 2011 business plan contest. Turning it into a reality was proving difficult as four fleets dismissed the concept.
The meeting with fleet number five took an unexpected turn when the founder brought up Tan's grandfather, who was a leading figure in the Japanese auto industry. "He went upstairs and brought back a gold-plated...
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