VCs keep the faith in Snapdeal
Saama Capital was one of a group of VCs that backed Indian online jewelry store Bluestone.com in early 2012. It is a vertical play in the country's e-commerce industry - targeting a particular market segment - and this might ordinarily have been a turn off. But Bluestone was an exception.
"We are still in the early days of e-commerce: people start with low value items and move up the food chain. Unless, like Bluestone, you have a product that is high value and high margin it does not make...
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