App analytics firm App Annie raises $63m Series E
App Annie, a mobile app analytics platform developer that was started in Beijing but has since expanded globally, has raised $63 million in Series E funding.
The round was led by US-based VC firm Greenspring Associates, a new investor, with participation from existing backers such as Sequoia Capital and Greycroft Partners. App Annie will use the capital to improve its product offerings and scale up its global operations, it said in a blog post. It will also add Zach Nelson, CEO of business management software developer Netsuite, to its board of directors.
The round includes an undisclosed amount of debt, raised in order to avoid diluting the shares of existing stakeholders.
App Annie, founded in 2010, offers app developers tools with which to track their software's performance on major app markets. It covers the app stores from Apple, Google, Amazon and Microsoft, and recently added support for Apple TV apps.
"It is clear to everyone now that apps are eating the web," said Bertrand Schmitt, co-founder and CEO of App Annie. "This funding will allow us to further scale our business, accelerate the development of our industry-leading products and continue to build out brilliant teams that deliver vital data and insights to help develop the global app economy."
App Annie has raised more than $150 million, including this round. Its most recent funding was a Series D round in January 2015 worth $55 million, led by Institution Venture Partners with participation by Sequoia, Greycroft and IDG Capital Partners. Sequoia, Greycroft and IDG also committed $17 million to the company in 2014.
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