VC-backed Komli to sell India business to SVG

The merger with SVG is expected to create India's largest mobile marketing company with a 60% share of digital ad spend and a reach of more than 150 million internet users, according to a statement. The combined entity will have consolidated India revenues of over $50 million, trailing only Google and Facebook in the space.

Komli India will function as an independent unit alongside SVG's existing assets Tyroo Technologies, DGM and SeventyNine. SVG launched its India operation in 2006 and also has a presence in Indonesia, the Middle East, Singapore, Japan, Beijing and Australia.

Set up in 2006 and headquartered in Mumbai, Komli has 250 employees across 12 offices in India, Southeast Asia, Australia and New Zealand. Its real-time bidding advertising platform helps digital marketers to convert site visitors to customers by leveraging consumer insights across web and mobile.

According to AVCJ Research data, Komli has raised more than $116 million over seven rounds. Its backers include Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson, Peepul Capital, Avendus Capital, and SoftBank China and India Holdings.

Earlier this month, the company sold its Southeast Asia operation to Axiata for $11.25 million.

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