VC-backed mobile ad platform OptAim acquired by iClick

iClick has seven offices in Hong Kong, mainland China, Singapore, and Taiwan. In a statement, the company said that it bought 100% of OptAim, paying with both shares and cash. The amount of the transaction was not disclosed.

OptAim operates a mobile advertising platform that is integrated with the likes of Tencent Holdings and Alibaba Group. The company claims to have access to over 550 million mobile device users across the country, and to have more than 500 advertisers on its platform.

BAI committed $10 million in Series A funding to OptAim in January 2015; it had previously led a Series A round for iClick in 2011, for an undisclosed amount. The firm is a strategic venture investor that focuses on new media, education and business process outsourcing.

In additiont to BAI, iClick has attracted investment from a number of other sources. SSG Capital Partners and Sumitomo Corporation invested alongside BAI in the Series A round, and Sumitomo committed an undisclosed amount of funding in 2010.

Advertising services have been a growing target for investment recently. In May Primavera Capital led a $50 million Series D round for Miaozhen Systems, a big data company that provides advertising analytics services to corporations.

Also in May, NewMargin Ventures led a $200 million Series B round for digital marketing platform Panshi Information Technology, and in July mobile ad platform Mobvista raised $32 million from Haitong Kaiyuan Investment.

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