NewMargin leads $200m round for China advertising platform

Other investors include WI Harper Group, JD Capital, Fang Fund and Shanghai Le Feng Investment, Ning Tian, Panshi's founder and CEO, said on his official Weibo microblog.

Founded in 2003, Panshi provides internet marketing solutions to small- and medium-sized enterprises (SMEs). It has partnerships with over 400,000 websites covering 36 different industries to provide advertising channels for clients. The company has developed its own digital signal processing (DSP), real time bidding (RTB) and ad exchange technology platforms to help corporates reach target customers.

The start-up obtained $20 million from NewMargin in 2011. The latest funding will be used to acquire further market share in the digital marketing industry and expand distribution channels.

NewMargin is headquartered in Shanghai and has offices in Beijing, Hangzhou, Chengdu and Hong Kong. It focuses on investing in technology, healthcare and high-margin manufacturing companies, and currently manages $3 billion in assets.

The firm's domestic backers include Shanghai Alliance Investment, an investment arm of the Shanghai municipal government, and the China Foundation of Science & Technology for Development, a joint venture between the National Development and Reform Commission (NDRC), the Ministry of Commerce and Chinese Academy of Sciences. Among the foreign LPs are GIC Private, Kerry Group, K.Wah Group, SUNeVision, Jafco, Motorola, Alcatel and several family offices.

To date, NewMargin has invested more than $1.7 billion in 160 companies, of which more than 40 have gone public.

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• Topics
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