Hera Capital exits China's ActSocial to Linkfluence

Financial details of the transaction have not been disclosed. According to a statement, Hera will invest its proceeds from the deal in Linkfluence to support the company's further Asia expansion. After completing the acquisition, Linkfluence plans to introduce new services.

Linkfluence was founded in France in 2006. It recently opened an office in London, and acquired a similar German company in June. The company provides social media information and advisory services to such well-known brands as Coca-Cola and McDonald's, and hopes to extend its services worldwide.

Hera invested in ActSocial two years ago, and has contributed $2.5 million of the $4.5 million that the company has raised so far. The firm decided to invest in Linkfluence in anticipation of the company going public within two years, and so that it could provide advice to smooth the merger with ActSocial and help with Linkfluence's growth in the region.

Hera specializes in small cap transactions, focused on companies either based in Southeast Asia or intending to enter the region. Its investments, mostly from $1-10 million, are financed by funds raised on a relatively short-term basis, with LPs committing capital to invest in 4-6 companies that have already been selected.

The firm's commitments include Philippines-based online shopping platform Cashcashpinoy. Hera provided $2 million in Series B funding to the company last November.

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• Topics
• Southeast Asia
• Technology
• Exits
• Expansion
• Greater China
• Europe
• Southeast Asia
• China
• Technology
• TMT
• Exit
• Growth capital
• Hera Capital
• Europe