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F&H invests in Wise Entertainment

  • Susannah Birkwood
  • 20 March 2012
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F&H Fund Management has invested in Singapore's Wise Entertainment - a company named after the city state's twin composers and music producers Lee Wei Song and Lee Si Song (Wei) and (Si).

The private equity firm's backing will enable the company to further propel its operations into China, and expand its enrolment by more than five times within a year.

Wise, which was founded by the Lee brothers in 2008, has four core businesses: the Wise Academy (also known as Lee Wei Song School of Music), artiste development, music production and music publishing.

"We see great potential in the Lee brothers - with their combined capabilities of being able to spot talent, train and groom them for a commercial career, as well as compose and produce commercial music and manage intellectual property; you can say that the Lee brothers have the potential to be the
David Foster of Asia and become the leading force in music and related industries," said F&H CEO Matt Hu.

F&H, which specialises in Singapore and China-based investments, channeled the funding via its SingHome Fund, which has around S$120 million in assets under management.

Wise Managing Director Lee Si Song added that his firm plans to expand its schools in the cities of Beijing and Shanghai due to the strong demand for Mandarin pop music from China's large youth population. It also intends to collaborate with Chinese universities to tap into the student community, and explore the possibility of setting up its own record label in China.

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