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Unitus backs India mobile e-commerce site Jiffstore

  • Andrew Woodman
  • 26 May 2014
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Unitus Seed Fund has invested in Jiffstore, an Indian mobile e-commerce company. Financial details of the deal were not disclosed.

Based in Bangalore, Jiffstore allows customers to connect to local kirani stores - small neighborhood grocery shops - via a mobile app that offers online ordering and home delivery. The app is available on both the i0S and Android operating systems.

According to a release, the business helps even the smallest stores increase sales by providing a mobile order management platform. Currently, the platform us available at 25 locations in Bangalore. This new injection of capital will be used to develop the Jiffstore technology platform and expand its customer base.

This is Unitus's third mobile e-commerce investment so far this year. It previously invested mGaadi, a mobile service for ordering auto rickshaws, and Medypal, an online market place for health services.

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