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China home fitness brand Fiture raises $300m

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  • Larissa Ku
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Fiture, a Chinese developer of artificial intelligence-enabled home fitness devices, has raised $300 million in Series B funding led by All-Stars Investment, Legend Capital, DST Global, and Coatue Management.

Existing investors including Sequoia Capital China, Tencent Holdings, C Ventures, Cygnus Equity, Nio Capital, GSR Ventures China, BA Capital, , Z1 Capital, CPE, and Bertelsmann Asia Investments (BAI) re-upped.

While most of the fitness start-ups in China are app developers, Fiture’s flagship product is a full-length mirror equipped with cameras. The mirror reflects the user’s movements during exercise and also analyzes them, makes corrections in real-time. The coach's instructions are displayed in the mirror. Outside of exercise periods, the device functions as a standard dressing mirror.

The product was launched half a year ago and currently sells on Alibaba Group's t Tmall platform at a price of RMB8200 ($1254). This includes a one-year VIP membership package that allows the user to participate in courses developed by Fiture.

In terms of courses, there are similarities between Fiture and Keep, which provides customized training programs for users. Keep raised $360 million in Series F funding led by SoftBank Vision Fund in January. Coatue, Tencent, and BAI are also investors in the company

Cygnus Equity serves as the exclusive financial advisor for Fiture's latest round.

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