Indonesia advertising tech supplier gets $5.5m

Jakarta-based Agaeti Ventures also participated, as did ride-hailing player Grab and its payments partner Ovo. It follows the establishment of a partnership between StickEarn and Grab's advertising division GrabAds in August last year.

StickEarn is an offline-to-online advertising services provider focused on leveraging data analytics. It operates in 31 Indonesian cities across a mix of verticals such as transportation advertising – including in-car retail – smart retail, and both indoor and outdoor advertising. It has worked with more than 300 clients and brands.

The company plans to use the fresh capital to explore operational expansion areas, hire additional staff, develop new products, and enhance data capabilities. The idea is to offer clients a comprehensive multi-platform service that integrates online and offline strategies with data-driven reports and tightly targeted campaigns.

"As their first supporter, we see how StickEarn founders have proved their ability to scale this fresh business model, both horizontally and vertically," Willson Cuaca, a managing partner at East, said in a statement. "In just two and a half years, their solution continuously brings a positive impact both for advertisers and brands."

East Ventures closed its sixth early-stage Southeast Asia fund in August at $75 million, beating an initial target of $30 million. Grab is one of the firm's portfolio companies. East also collaborates with SMDV through the EV Growth, a later-stage Southeast Asia fund that was established by the two firms alongside Yahoo Japan.

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• Topics
• Southeast Asia
• Consumer
• Support services
• Technology
• Early-stage
• Indonesia
• East Ventures
• Sinar Mas Digital Ventures
• Grab