Mekong invests in Vietnamese mattress seller

According to a statement, Vua Nem will use the capital to redesign its e-commerce platform Dem.vn, which will be rebranded to be consistent with the offline Vua Nem brand. The investment will also help the company expand its retail store network from 40 locations to 300 by 2022.

Founded in 2007, Vua Nem provides an alternative to Vietnam’s established mattress retailers, which typically function as showrooms for a single brand. The company aims to provide customers more choice by offering a wide range of sleep products from many different brands.

“What makes us confident in this investment is the founders’ openness to building up the management team,” said Nguyen Thu Thuy, Mekong’s deal leader for Vua Nem. “This team will be able to take Vua Nem to become the biggest and most trusted expert in providing sleep products and solutions to local customers.”

Mekong is investing its fourth Vietnam-focused fund, a 2014-vintage vehicle that closed in 2016 at $112 million. Mekong Enterprise Fund III focuses exclusively on consumer-related businesses, including retail, restaurants, and consumer products and service businesses. Investments from the fund include education services provider Yola and express delivery company Nhat Tin Investment Trading Development.

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Save this article  
• Send to  

• Topics
• Southeast Asia
• Consumer
• Expansion
• Vietnam
• Mekong Capital
• Growth capital
• TMT