Southeast Asia's Zilingo gets $17m Series B

Venturra Capital, SIG Asia Investments, Beenext and Wavemaker Partners also participated in the funding round, along with Draper Fisher Jurvetson founder Tim Draper and IDG Ventures India founder Manik Arora. The company will use the new capital for brand building, including advertising through traditional channels rather than online, along with expansion in Indonesia, where it launched earlier this year.

Zilingo partners with small-scale operators that have trouble accessing larger online retail channels, providing a suite of support mechanisms for sellers including inventory management, pickup scheduling, and sales analytics. The services are provided free of charge, but users are charged a commission on order fulfillment.

Founded in 2015, Zilingo currently ships to eight countries and has seller hubs in Thailand, Indonesia, Hong Kong, Korea, Vietnam and Cambodia. Over 5,000 merchants operate on the platform, selling clothes, accessories, bags, shoes and beauty products. Its most prominent competitor is Zalora, the Rocket Internet-backed online fashion portal that operates across Southeast Asia.

Sequoia and Beenext first invested in Zilingo in 2015, committing $2 million, while SIG, Venturra, Wavemaker and Digital Garage joined them for an $8 million Series A round the following year. This is the first investment by Burda, which has previously backed US-based online fashion start-up Etsy.

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• Topics
• Southeast Asia
• Technology
• Consumer
• Early-stage
• Thailand
• Sequoia Capital
• Venturra Partners
• Susquehanna Asia Investment
• TMT