
Thailand's Zanroo receives $7.4m Series A
Zanroo, a Thailand-based company that uses big data analytics to offer clients real-time marketing services, has received a $7.4 million Series A funding round from domestic investor Shift Ventures.
The capital will be used to advance global expansion plans, including an aim to penetrate 40 international markets by 2019. The company expects to establish a footprint in the US and China by the end of the year, with European cities to be targeted thereafter.
Founded in 2013, Zanroo offers data-driven advertising consulting services for some 300 brands across areas including banking, automotive, telecom, e-commerce, aviation and consumer goods. Current operations span Thailand, Malaysia, Singapore, Indonesia, the Philippines, Myanmar, Cambodia, Vietnam, Japan, Taiwan, Hong Kong, Australia, Sri Lanka, Pakistan and the UK.
The company claims to have recorded revenue growth of 200-400% every year since its inception. Revenues are projected to be $7.4 million this year and $30 million by 2019. Future growth is expected to be driven by the launch of a new software product known as Arun.
“With well-thought, well-designed algorithms, Arun has the ability to process big data quickly and intelligently,” Udomsak Donkhampai, chief technology officer and founder of Zanroo, said in a statement. “As the first of its kind, Arun aggregates paid, owned and earned media holistically for ROI measurement, thus elevating businesses across all industries to a new level.”
Based in Bangkok, Shift was set up last year to provide advisory, mentoring and planning support to technology start-ups and high-growth companies across a range of industries globally. Its operations in Thailand include the launch of an angel investor network known as 1000x Club, which aims to catalyze start-up ecosystem activity related to the government’s Thailand 4.0 innovation agenda.
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