Hera, DSG invest $4m in Singapore's SaladStop

The family-owned company will use the capital to support its growth in Indonesia and other markets. It currently operates 15 outlets in Singapore and eight in the Philippines, and plans to enter Indonesia, Japan and Hong Kong in the coming year, targeting 60 outlets across Asia by 2018. In addition, SaladStop eventually hopes to establish a presence in India, mainland China and the Middle East.

The company is also seeking to add new distribution points, such as fitness centers and office pantries. It offers an online ordering service, which it hopes to augment in the future with social networking functions that will faciliate customized food recommendations based on users' lifestyle and preferences.

Founded in 2009, SaladStop targets health-conscious consumers in Asia's growing middle class. It currently employs over 200 staff and claims to have seen double-digit growth each year since it opened its first store.

Hera focuses on the consumer retail, media and technology sectors in Southeast Asia, investing $1-10 million per company in early, growth and pre-IPO rounds. The firm's investments include My Social Book, a social media curation app developer based in Singapore, and Philippines-based online shopping platform Cashcashpinoy.

DSG focuses on the consumer sector, with particular focus on the health, fitness, fintech, consumer goods and food processing industries. Currently it is investing out of its second fund, which launched in January and reported a first close of $35 million in April.

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• Topics
• Southeast Asia
• Consumer
• Early-stage
• Singapore
• Hera Capital
• Venture