Portfolio: Creador and Indonesia's Simba
By acquiring Simba, Creador has entrenched itself in a small but fast-growing Indonesian cereal story. Now it will take logistical and marketing expertise to realize the potential of the local consumer market
Bubur Ayam, a rice porridge that is arguably the most typical of Indonesian breakfasts, only packs about 300 calories per serving, but its sodium content is twice that of a bowl of cornflakes, with 25...
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