What now, Alibaba?
Chinese online furniture retailer Meilele started out life as a store within Taobao, Alibaba Group's C2C e-commerce platform in 2008. The company's transactions ran through the Taobao platform, with online payment service Alipay collecting monies owed. Needless to say, the Alibaba ecosystem took its cut of the profits.
Having acquired a loyal following, Meilele departed Taobao and set up its own B2C platform. This was subsequently complemented by an offline presence, and now the company has close to 150 showrooms nationwide,...
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