India start-up targets tea change
Building a business around tea was a logical move for Kaushal Dugar when he left his job as a corporate finance analyst in Singapore to become an entrepreneur back home in India. It has been part of the family business for 80 years. But tea plus e-commerce was anathema to many in an industry that has seen little supply chain evolution in 200 years. They included Dugar's family.
"They would see me spending 18-20 hours a day in front of my laptop, and it was confusing to them," he says. "It took them time to understand what I was doing. Once we started gaining traction they were...
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