Headland offers toymaker succession solution
Big eyed and rosy cheeked, Kong Suni the potty-training baby doll is the must-have toy in South Korea this year. Her ability to eat, fill her diaper and pass wind has attracted headlines both home and abroad. The doll is a creation of South Korean firm YoungToys, a company whose innovative marketing approach inspired Headland Capital Partners to acquire a 96.5% stake for KRW60 billion ($55 million).
Korea's toy industry is attractive because it is expected to grow in parallel with rising GDP per capita, yet barriers to entry are increasingly significant and a degree of consolidation is likely. YoungToys...
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