RedMart fills Singapore’s e-groceries void
When entrepreneur Steve Melhuish moved to Asia from the UK his wife was a prodigious online shopper, having grown accustomed to ordering her groceries from Ocado or Waitrose. While he made headway in Singapore’s internet space, launching realty portal PropertyGuru in 2007, she was frustrated by a lack of options.
Singapore's main grocery retailers NTUC FairPrice and Cold Storage offered online ordering and home delivery services, but they weren't rated very highly. "The customer service was terrible and the inventory...
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