Vertex backs FirstCry’s O2O e-commerce push
Indian baby and kids-focused e-commerce site FirstCry.com was not the first mover in its segment when it launched in 2010. Kalaari Capital-backed HushBabies and Babyoye, an Accel Partners and Tiger Global portfolio company, were among those already operating in a highly fragmented market.
Last year's e-commerce funding crunch heralded a degree of consolidation: HushBabies shut down and Babyoye acquired rival Hoopos.com. FirstCry, meanwhile, has continued its growth trajectory with a push...
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