Norwest backs Capillary retail solution
Buy anything online today and there is a good chance the seller not only knows what you bought, but who you are, where you are and what you like. E-commerce firms can now mine a wealth of information on their customers; traditional brick-and-mortar retailers, meanwhile, are left behind.
"Many offline retailers have no idea who is walking in the door and it is a universal issue, they just don't know," says Mohan Kumar, executive director with Norvest Venture Partners. "In today's world...
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