Deal focus: Wholesum brings agglomeration to Korea
Drawing inspiration from US-based Thrasio and from his own background in special situations investing, Andrew Joo wants to turn Wholesum into a Korean multi-brand powerhouse
Wholesum knows its target customer: a 37-year-old woman with two children, living on the outskirts of Seoul, driving a Kia, and married to a man who earns around USD 70,000 per year. This helped shape...
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