Shamrock to support Silvergate Media's China push

Financial details of the deal were not disclosed, although Shamrock typically invests in the range of $15-100 million per deal. Silvergate, which operates globally in pre-school children's media and merchandise, is estimated to be worth as much as $116 million.

According to a statement, Shamrock will drive the company's growth both organically and through acquisitions, with a focus on China. This effort will include cartoon programing production work with China Central TV (CCTV) - the first collaboration of its kind between a Western media company and the state-run broadcaster.

"Silvergate has developed a unique set of kids' properties with significant upside potential," William Wynperle, a partner at Shamrock, said. "With significant global demand for content, a tremendous team, and several quality brands, the company is well positioned for the future."

CCTV bought broadcasting rights for the company's flagship brands Octonauts and Peter Rabbit in 2014. Silvergate is currently in pre-production on four additional properties for partners including Disney, Nickelodeon and Netflix.

Shamrock targets investments exclusively in the media, entertainment and communications sectors. It closed its fourth fund earlier this year at $700 million. The firm has previously been active in Asia with an investment in GTA TeleGuam, which it exited in 2011 to Japan's Advantage Partners.

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• Topics
• Greater China
• Media
• Buyouts
• Expansion
• North America
• China