Affinity buys Australia's Medical Director for $117 million

The deal will see Affinity acquire 100% of Medical Director from its current owner Primary Health Care, according to a release. Primary bought the company, then called Health Communication Network, in 2005. Primary will maintain its relationship as a long-term customer and user of Medical Director's products and services.

Medical Director makes one of Australia's oldest clinic management programs, and dominated the market throughout the 2000s. Its rivals include Best Practice, which was established by original Medical Director designer Frank Pyefinch.

The company also manages AusDi, a medical information resource for clinics. Its publishing business is licensed to distribute the Map of Medicine for Australia and the Australian Medicines Handbook

"Medical Director is positioned to capitalize on the growth in the global healthcare technology industry," said Sam Johnson, managing director of Australia and New Zealand at Affinity. "We are excited about partnering with the team to accelerate Medical Director's growth and to extend on its reputation for delivering new and innovative products and services to its customers."

The Affinity team spun out from UBS in 2004. The firm makes investments across the Asia-Pacific region and is currently investing its fourth pan-Asian fund, which closed in 2014 at $3.8 billion.

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• Topics
• Australasia
• Healthcare
• Technology
• Buyouts
• Buyout
• Australia
• Affinity Equity Partners