
Softbank Ventures Korea invests in India's True Balance
Softbank Ventures Korea has committed an undisclosed amount of Series A funding to India's True Balance, developer of an app to help users check their prepaid SIM card balance.
The company will use the funding, which founder Charlie Lee told the Economic Times comes to several million dollars, to improve its product and accelerate expansion. It hopes to reach 10 million users by the end of the year.
True Balance helps prepaid account users check their balance and call log, review the terms of their contract, and recharge their balance. The app works with seven Indian telecom providers, which also use the service to advertise new offers and promote new plans to customers.
Balance Hero, the parent company of True Balance, was founded in 2014 by Lee, a South Korean expatriate who first came to India in 2002 as the head of India for Real Networks. Previous investors include Korean VC firms Bon Angels Partners and Mega Investment, which contributed an undisclosed amount of seed funding last year.
Softbank Ventures Korea pursues investments in information technology start-ups across Asia. Recent commitments include a $26.7 million bridge round for Singapore-based online grocer Redmart, which the firm participated in alongside Visionnaire Ventures and Garena.
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