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Gaja Capital invests $10m in India's SportzVillage

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Gaja Capital has committed INR650 million ($10 million) to Indian fitness education start-up Junior Sports and Services, which manages the SportzVillage brand.

The company will use the funds to expand its operations across India, from the five cities where it currently operates.

SportzVillage comprises three businesses: sports management company SportzConsult, which mostly provides sports event planning and marketing services to corporate and institutional clients; EduSports, which sets up physical education and sports programs for schools; and MeraSports, an initiative to spread awareness of sports and fitness issues through web and mobile platforms.

This is SportzVillage's second institutional funding round. The company raised about $2 million in 2010 from India's Seedfund. That capital was primarily used for the EduSports business.

Gaja's investment comes from its most recent fund, which launched in 2013 with a target of $225 million. It reported a first close of $130 million last year, including a $25 million commitment from the International Finance Corporation.

The firm has invested heavily in India's education sector. Its other education-focused portfolio companies include training services provider CL Educate, which Gaja part exited through an IPO last year. AVCJ Research shows several additional investments in the sector, such as EuroKids International, Indus World Schools, and EduSchools.

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