Intel Capital leads $16m round for India's Vizury

Ascent Capital, and existing investors Nokia Growth Partners and Inventus Capital Partners, also took part in the round.

The investment brings the total amount raised by Vizury to $27 million, with Ojas Ventures participating in the two earlier rounds.

Set up in 2008, Vizury is headquartered in Bangalore and has another seven offices across Asia as well as a presence in Brazil and Dubai. The company claims to have 500 clients across industries such as travel and hospitality, e-commerce, healthcare, automobile, financial services and classifieds.

According to a release, the new capital will be used to develop its product across other platforms, including mobile. It will also look to expand its operations in existing markets such as China, Japan, Korea, Latin America and the Middle East, and enter the US.

Last year, the company launched its mobile advertising retargeting product, MobiConvert, which includes mobile web and app retargeting on both iOS and Android devices. Vizury's big data platform - which powers the firm's product suite - processes over 30 terabytes of data daily.

"Big data analytics is primed for take-off with the ad-tech ecosystem providing a major impetus," said Sudheer Kuppam, managing director at Intel Capital. "Vizury understands how data and technology are shaping the consumer marketing and advertising industries and is emerging as a leading player in this sector. Increasing internet penetration across APAC only augments this further."

Vizury claims to be one of the fastest growing tech companies in Asia with a compound annual growth rate of 400%.

Intel Capital has made a number of investments involving firms in the big data space. In February, it invested in three Chinese data start-ups: big data firm Shanghai Yeapoo Information Technology; cloud storage provider Tianjin Zhongke BlueWhale Information Technology; and cloud-based IT solutions company Wuxi China Cloud Technology Service.

Meanwhile, in India last year it backed NxtGen Datacenter & Cloud Technologies, a Bangalore-based IT infrastructure services provider which received commitment of $8.8 million.

 

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• Topics
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