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  • Buyouts

Japan's KDDI buys majority stake in VC-backed Luxa

  • Andrew Woodman
  • 15 April 2015
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Japanese telecom giant KDDI has acquired a majority stake in VC-backed premium group-buying site Luxa.

Luxa is similar to sites like Groupon, with the distinction being that it offers luxury goods catering to a higher income demographic. Items featured on the site include cosmetics, meals at up-market restaurants, and spa sessions. The firm announced that it surpassed 1 million registered users late last year.

The site was first launched in 2010 by CEO Soichiro "Swimmy" Minami as a unit of BizReach, which runs a flagship executive search platform under the same name. It spun out the same year to raise JPY500 million ($5.3 million) from local venture capital firm and BizReach backer Jafco.

After Jafco returned in March 2013 to invest another JPY500 million, Global Brain and KDDI put in an additional JPY330 million via the KDDI Open Innovation Fund seven months later. The deal gave Luxa access to the 8 million users of KDDI's au Smartpass service, a subscription-based Android app marketplace for customers with au, the KDDI-owned mobile phone network.

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