KPCB leads Series B round for China’s Moment Systems

Moment Systems, founded in 2006, specializes in the measurement and optimization of digital advertising. It works with a number of leading international brands, including P&G, Microsoft, KFC, L'Oreal, Volkswagen and IBM. The company received its first round of institutional funding in 2010.

"Moment Systems as the pioneer and leader actively promotes the establishment of industry standards through providing massive data collection and processing and unique technology," said Zhou Wei, a partner at KPCB China, in a statement. "We believe that Moment Systems should be poised to become a pace-setter and leader."

KPCB, which closed its first renminbi-denominated China fund at RMB600 million ($90 million) a year ago, has previously invested in several companies across the digital marketing space. These include InMobi, which in four years grew from a Bangalore start-up into arguably the world's largest independent mobile advertising network. KPCB participated in three rounds of funding together worth about $10 million and then Softbank Corp. came in with a $200 investment in September.

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• Topics
• Greater China
• Technology
• Media
• Early-stage
• KPCB China Management
• China
• TMT
• Venture