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IDG invests in Hong Kong's App Annie

  • Maya Ando
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IDG Capital Partners has participated in the first round of private equity financing round for App Annie, a Hong Kong-based analytics and marketing intelligence provider. The size of the investment has not been revealed.

Established in March last year, App Annie's services are targeted at smart phone application publishers who sell their products through Apple's App Store. The software allows them to safeguard and track their sales, downloads, rankings, and reviews. It has more than 13,000 registered users, including over 50% of the top 100 Apple App Store publishers.

The new capital will help the company to expand services to other App Stores, develop new features, and build additional premium services. Bertrand Schmitt, App Annie’s CEO said that all content will move from retail to digital downloads on digital superstores like iTunes, Google Android Market and Amazon.

Xiaojun Li, Partner, IDG Capital Partners who has  joined App Annie’s board of directors comments, “App Annie’s vision is supported by tectonic changes in the software and content industry, a time when business leaders and marketing teams need more market guidance than ever.”

IDG Partners is a China-focused venture capital fund supprted by International Data Group and Accel Partners. It has over $3.8 billion in capital under management.

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