Chinese digital marketing platform AdSame raises $30m
AdSame, a Shanghai-based digital marketing firm, has secured a $30 million Series C round of funding led by Taiwan-based Pacific Venture Partners and Dream Capital Group.
Existing investors Matrix Partners and Vertex Ventures also participated in the financing round. The company plans to launch an IPO in the US in the middle of next year, according to a statement.
The new capital will be used for promoting mobile and multi-screen advertising solutions, R&D efforts on wearable products and creating a big data platform. The company will also take an ad trading platform into China, following a launch in Taiwan two years ago.
AdSame was founded in 2009 and it serves over 300 companies by providing digital marketing services such as online media planning, campaign management and performance optimization. It has offices in cities including Shanghai, Beijing and Guangzhou.
The company received a Series A round of investment from Matrix Partners in 2010. An additional $20 million came from Matrix Partners, Susquehanna Asia Investment and Vertex Ventures in 2011, according to AVCJ Research.
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