
GGV leads $50m round for China credit card management app
GGV Capital has led a $50 million Series B round of funding for 51Zhangdan, a Chinese mobile app that helps manage credit card spending.
The latest round values 51Zhangdan - which was founded in 2012 - at $300 million, the company said on its official Weibo microblog.
The app is designed to analyze consumption behavior based on credit card receipts submitted by users and provide relevant personal financial services. There have been over 36 million downloads and the app manage more than 35 million credit cards.
Haitao Sun, 51Zhangdan's CEO, told local media that the firm will broaden its financial services offering. The new funding has been earmarked for continued data analysis efforts, including credit evaluation, online identity verification and anti-fraud actions.
Jenny Lee, managing partner at GGV, said that the effective reception and analysis of data are key to the success a financial mobile app. The VC firm will support 51Zhangdan as it seeks to move from credit card management into banking back-office services.
The Sino-US venture capital firm raised $620 million for its fifth VC fund in May. It invests in early- and growth-stage companies across the internet and digital media, cloud computing and mobile industries in the US and China.
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