Global Brain in $13.1m round for US, Israel-based YouAppi
YouAppi, a mobile advertising analytics start-up based in Israel and the US, has raised a $13.1 million Series B round from a consortium of investors including Global Brain to support its Asia expansion.
Founded in 2011, YouAppi provides a platform for internet companies seeking more effective mobile user attraction and retention. Its main products are a mobile ad platform that caters to more than 3,500 mobile apps and websites, including the New York Times, Orbitz and Viber, and analytics software to help companies understand their audience in order to create more effective advertising content.
Along with building the business in Asia, YouAppi will use the new capital to improve its technology offerings and to move its headquarters to San Francisco. The company already partners with several prominent Asian internet and entertainment companies, including China's Baidu and Alibaba Group, and Japan's Bandai Namco.
"What really impressed me about YouAppi's technology is the ability to hit the ground running and deliver strong user acquisition numbers for native Chinese apps at or below the price point set by the app's marketing team," said Jin Shanghao, venture partner at Hawk Ventures, in a release. "Most foreign companies have a steep learning curve in China, but YouAppi succeeded immediately upon launching their first few native Chinese apps."
YouAppi currently has teams in San Francisco, New York, Israel, China, India, Singapore, Germany and the UK. It claims to manage more than 1.5 billion mobile customer profiles worldwide. Including the latest round, it has raised a total of $18.1 million from investors.
Global Brain pursues seed and early stage investments, mostly in the IT, medical, telecommunications and cleantech sectors. Its most notable previous investment in the adtech sector was a $19 million Series B round, alongside Telstra Ventures, Sequoia Capital and Canaan Partners, for Indian location-based mobile ad platform Adnear.
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