Rho Ventures gets Effective in Oz

Effective Measure claims to provide detailed information for advertisers and other clients on more than 97 million Internet users in emerging markets, with offices in Melbourne, Dubai, Palo Alto, New York, London and Bangkok. The company cites proprietary technology able to deliver "unmatched accuracy" in measuring site traffic, as well as considerable cost savings. David Carlick, venture partner at Rho Ventures, will join Effective Measure’s board as part of the deal. "We are excited to be involved with this talented team, in this emerging set of markets,” saidCarlick. “The global online advertising business is growing rapidly, and Effective Measure is going to provide increasing validation and momentum for that growth in the markets we serve."

Rho is currently investing from its $150 million Rho Ventures VI fund, and claims investments all over the world.

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• Topics
• Australasia
• Venture
• Early-stage
• Technology