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Fenox commits Series D to Japan's Geniee

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Fenox Venture Capital has committed an undisclosed amount of Series D funding to Japan-based adtech start-up Geniee.

Geniee will use the new funds to support its ongoing expansion across Asia, according to Tech in Asia. The company, which currently operates subsidiaries in Singapore, Indonesia and Vietnam, and has joint ventures in Thailand and Malaysia, plans to enter China, India and Taiwan by the end of 2016. Geniee is also considering an IPO in the near future.

While the size of the funding round has not been announced, various media reports have put the figure at $1-10 million. The latest round comes on top of two rounds of undisclosed size in 2012 and 2013, and a JPY73 million ($1 million) investment from Global Brain in 2011.

Geniee provides an online platform that uses real-time bidding to help advertisers bid for ad impressions (which measure how often an ad is fetched from its source) in auctions that occur in less than a second. The process allows firms to target their ads to specific geographies and demographics quickly and efficiently.

Fenox is an active player in internet-focused start-ups. Last March it invested $2 million in Japan's IACC, the developer of solar energy web portal Green-EnergyNavi.com. It has also invested in Indonesian online wedding marketplace Bridestory.

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