Advantage to acquire Japan massage salon chain Riraku

Set up in 2010, Osaka-based Riraku has expanded its operations rapidly  from a single salon to over 250 branches throughout the country, 100 of which are in the wider Tokyo region and Western Japan. 

The company sets itself apart from competitors by offering discount massages at JPY2,980 ($30) for a one-hour session, compared to the industry standard of JPY6,000. The combination of a low price and good service is said to have attracted a wide range of clientele from homemakers to professionals.

According to its website, the company currently has around JPY5 million ($50,000) in capital.

Advantage said it was attracted to the company based on its strong operating model and potential for market growth. The firm aims to work with senior management to introduce advanced marketing methods, design store development strategies and structure management control systems.

The investment comes via Advantage's bridge fund, which reached a hard cap of JPY20 billion earlier this month after about five months in the market. The fund will have a two-year investment period.

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• Topics
• North Asia
• Investments
• Buyout
• Consumer
• Japan
• Advantage Partners
• buyout
• Consumer