Shenzhen Fortune leads $100m round for fashion platform Yoho
Fortune Capital has led a $100 million Series D round of funding for online fashion magazine and e-commerce platform Yoho. CMC Capital and Telescope Capital also took part alongside existing investors SAIF Partners China and Vertex Venture.
SAIF Partners invested $30 million as part of the company's Series C round early last year. Bertelsmann Asia Investments (BAI) was also among early backers in Yoho.
The fresh capital will be used to accelerate the firm's retail businesse both online and offline. It plans to open offline outlets within the next three to five years.
Founded in 2005, Yoho started out as a fashion magazine. Three years after, it expanded into online fashion community Yoho.cn, and e-commerce platform Yohobuy.cn. As of the end of last year, Yohobuy.cn recorded gross merchandise volume of RMB1 billion ($160 million), which included cross-border transactions, Jianyao Hao, Yoho's vice president, told local media.
At present Yohobuy.cn has established standard warehouses and formed partnerships with delivery service providers such as SF Express. It intends to build up three more goods sorting centers in Chinese cities.
Established in 2000, Shenzhen-based Fortune Capital manages RMB15 billion and has invested in more than 260 enterprises, of which 39 companies have been successfully listed. It has also exited 28 investments through M&A or buy-backs. The firm has 18 portfolio companies listed on the National Equities Exchange and Quotation (NEEQ), which is also known as the New Third Board.
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