
PE-backed IMAX, TCL form JV with Wasu Media
IMAX has teamed up with TCL Multimedia Technology to form a joint venture with Wasu Digital Media, a Chinese digital content provider, as part of their home theater initiative.
The move comes shortly after IMAX agreed to sell a 20% stake in its China unit to FountainVest Partners and CMC Capital Partners for $80 million.
Wasu is one of five operators approved by Chinese authorities to deliver multimedia content to homes. As part of the deal, Wasu will license and distribute IMAX-enhanced Hollywood and Chinese current theatrical and other content to the IMAX-TCL premium home theatre system.
IMAX and TCL agreed last year to develop a home theater system, which is scheduled for launch in China and select overseas markets in 2015.
"As a pioneer in digital content transmission and the navigation of the regulatory environment in China with extensive experience and knowledge of the local business landscape, Wasu is the ideal content distribution and operation partner and enables a complete end-to-end premium home theatre experience for consumers in China," IMAX's CEO Richard Gelfond, said in a statement.
Hangzhou-based Wasu develops new media businesses including Cable TV, broadband, IPTV, Wi-Fi and mobile TV. Its IPTV services currently reach 12 million users across 28 provinces in China.
Earlier this month, the company received RMB6.54 billion ($1.06 billion) from Alibaba Group founder Jack Ma and several co-investors including Yuzhu Shi, founder of online games developer Giant Interactive Group.
Alibaba and Wasu said they will support each other in areas such as original content development, video communication, games, music, and education, cloud computing and big data.
According to AVCJ Research, China Culture Industry Investment Fund Management invested an undisclosed sum in Wasu in 2012. Last year, Zhejiang Shinkansen Media Investment paid RMB48.32 million for a 5% stake in the company via its Eastern Starry Sky Culture Fund.
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