VC-backed Chinese children’s clothing retailer signs Disney deal
Greenbox, a venture capital-backed Chinese online retailer specializing in children’s clothes, has agreed to integrate Disney brands into its product lines. The Chinese company will design clothing lines inspired by Disney franchises including Mickey Mouse, Winnie the Pooh and the Princess brands and sell them via its website as well as through third-party channels such as Taobao.
Greenbox has so far raised $18.8 million through two rounds of financing from DCM and Trustbridge Partners. Despite only having been in existence for three years, the company claims to be China's fastest...
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