AVCJ

IndoUS Ventures backs online furniture retailer

  • Alvina Yuen
  • LinkedIn  
  • Google plus  
  • Save this article  

IndoUS Venture Partners has invested $1 million in UrbanLadder.com, an Indian online furniture store run by Bangalore-based Descasa Decor Online. The company will use the capital to enhance its technology and customer service infrastructure.

Founded by Ashish Goel and Rajiv Srivatsa in January , UrbanLadder sources furniture from manufacturers both locally and internationally. The site offers cash on delivery for orders below INR5,000 ($90) and card on delivery for all orders.

"Home décor is a large and under-served opportunity," said Vani Kola, managing director of IndoUS Venture Partners. "This large market requires solutions that offer customers value and requires affordable products with a convenient buying experience. The team at UrbanLadder has a highly differentiated approach."

UrbanLadder currently offers furniture across categories like tables and bar units, storage and shelves, seating and accessories. The company will expand its product portfolio to include sofas and beds in a couple of months.

  • LinkedIn  
  • Google plus  
  • Save this article  

More on South Asia

Latest News

world-hands-globe-climate-esg
Asian GPs slow implementation of ESG policies - survey

Asia-based private equity firms are assigning more dedicated resources to environment, social, and governance (ESG) programmes, but policy changes have slowed in the past 12 months, in part due to concerns raised internally and by LPs, according to a...

  • GPs