
APN in exclusive negotiations with Quadrant Private Equity
APN News & Media has entered into exclusive negotiations with Quadrant Private Equity concerning its outdoor advertising business. It comes after a strategic review concluded that the asset shouldn’t be sold but that further investment was required to support expansion.
APN said in an announcement to the Australian Stock Exchange that no final agreement had been reached with Quadrant. It will provide an update when it releases its full-year results on February 23.
The company claims the largest outdoor advertising business in Australia and New Zealand. It also owns a string of newspapers - including the New Zealand Herald - radio stations and websites in both countries, as well as a commercial printing business.
According to The Australian Financial Review, APN and Quadrant are negotiating a A$200 million ($215 million) joint venture, which could lead to wider consolidation in Australia's A$494 million outdoor advertising industry. In December 2011, CHAMP Private Equity agreed to purchase specialist outdoor media company oOh!media for A$163 million.
APN is also said to be involved in exploratory discussions with Fairfax Media regarding its publishing assets. Joint ventures are seen as a way of freeing up capital to pay down debt and invest in higher-growth areas. Outdoor advertising is APN's principal revenue generator while the print publishing business is struggling due to falling advertising sales.
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