WI Harper leads Series B round for AdMaster
W.I. Harper has led a Series B round of funding for AdMaster, a China-based digital marketing service provider. GSR Ventures, which invested in the company’s Series A round in late 2010, also participated.
Founded in 2006, AdMaster provides data solutions including digital marketing performance audit and optimization, audience analysis, Weibo and social media tracking, public opinion monitoring and e-commerce analytics solutions.
"Our team has closely followed the digital advertising space, and while there is still a lack of scalable infrastructure to further accelerate growth, measurement and data analytics is a critical advertising infrastructure that supports the entire digital advertising value chain," said Peter Liu, founder and chairman of W.I. Harper.
Operating from offices in Shanghai, Beijing and Guangzhou, the company currently serves over 300 brands including the likes of Procter & Gamble, Haier, LVMH Group and Estee Lauder.
AdMaster formed a strategic partnership with Ipsos in 2011, and the global research group invested in AdMaster following GSR's Series A round.
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