IDG, SAIF inject $14m into Firstcry.com
IDG Ventures India and SAIF Partners have led a $14 million Series B round for Indian e-commerce start-up Brainbees Solutions, which runs the First Cry and GoodLife websites. The deal is thought to be one of India’s biggest venture investments in a specialized online retailer.
Firstcry.com is a babycare portal, while the newly launched GoodLife site sells beauty and wellness products. "We like to invest in online retailers with the potential for profit margins of 20-40% and...
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