Singapore's MediaCorp in media-for-equity deal with VC-backed skincare brand
Singapore media conglomerate MediaCorp will take an equity stake in VC-backed French skincare brand Crème Simon in return for providing the company with advertising services.
This is the first time it has entered into a media-for-equity partnership with a non-media company. The arrangement will see Crème Simon get advertising space and airtime across a range of print, online,...
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