India's Nexus re-ups in Blueshift for $8m Series A
Nexus Venture Partners has participated in an $8 million Series A round for portfolio company Blueshift, a US-based automated marketing solutions provider. The round was led by Storm Ventures.
The company will use the new capital to build up its sales and marketing efforts and to improve its customer interaction management platform, according to a release. As part of the funding round, Anshu Sharma, a partner at Storm and former executive at Salesforce.com, will join Blueshift's board of directors.
Blueshift, which is based in San Francisco but operates in India, helps online marketers target potential customers and tailor their messages on an individual level. Its software analyzes users' purchase habits and browsing behavior to identify which ones should receive notifications, and which are likely to ignore the updates.
With internet users signing up for more and more online services, communication channels such as SMS and emails are seeing increasing traffic from notifications that are mostly ignored. Segment-of-one marketing solutions like Blueshift are meant to streamline the notification process so that customers see only the messages that are relevant to them.
Blueshift previously received a $2.6 million seed round in November 2014 provided by New Enterprise Associates and Nexus. The company's founders have in the past worked at companies such as Kosmix, now WalmartLabs, and Mertado, now Groupon Goods.
Nexus recently closed its latest fund, Nexus Ventures IV, at $450 million. The total includes a $130 million vehicle for follow-on investments in existing portfolio companies.
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