SoftBank leads $20m Series B round for US ad analytics start-up

Cinarra has also launched joint business operations with SoftBank in Japan. The tie-up allows SoftBank to introduce Cinarra's platform to its network within the country, a statement said. This capital will also help the company grow its product engineering team and expand its business with operators overseas.

Early-stage VC firm Almaz Capital - which led Cinarra's $4.5 million Series A in 2013 - also took part in round alongside Siguler Guff. 

Set up in 2012, Cinarra develops analytic technologies and mediation platforms for the mobile industry. It is intended to remove the complexity of integrating operator and advertising platforms while addressing issues of consumer data privacy. The start-up claims to give mobile operators better access to a mobile advertising market that is estimated to be worth $47 billion by 2017, four times what it was in 2012.

"Growing needs in mobile communication have propelled us into a new mobile internet economy," said Ken Miyauchi, president and CEO of SoftBank. "The next phase of the industry evolution requires a new technology to leverage the ‘always on' consumer lifestyle. Partnering with Cinarra, whose technology and direction align with our vision of a new internet economy, is strategic to our business."

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